![]() In 2012 the company sold 2.3 million cameras and grossed $521 million, according to Woodman with $100 million in sales in January alone, that annual figure should again double this year. GoPro sales have more than doubled every year since the first camera's debut in 2004. On the plane to Montana, Woodman's GoPro crew rigged their devices in every cranny in the cabin, including on the pilots' heads, to document their journey. Woodman, who calls it a "life" camera, proved the point by wearing one on his chest at the deliveries of his sons. ![]() military have started to incorporate the cameras into training exercises. The Rolling Stones deployed them on stage. The NFL has tested them in their end zone pylons to capture touchdown replays. Hollywood directors, including Michael Bay, keep crates of them on set. ![]() Shaun White, who says he used to tape old cameras to his hand, used GoPros on his runs during the Winter X Games. The cinema-grade, panoramic "point-of-view" footage that comes out of a GoPro transforms mere mortals into human highlight reels, without blowing a huge hole in the budget. They GoPro them, strapping the $200 to $400 cameras to helmets, handlebars and surfboards. ![]() Kids these days don't film their wave rides or half-pipe tricks. Go anywhere active these days, whether it's the mountains of Vail or the scuba-diving depths of Honolulu's Hanauma Bay, and you're bound to see a GoPro or 20. The result is now a consumer phenomenon called GoPro, America's fastest-growing digital imaging company. A decade ago Woodman craved a camera he could strap to his wrist so that his buddies could see his surfing exploits. The man-teen routine is more than an act: It's the recipe for how he's become one of America's newest and youngest billionaires. ![]()
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